Aveda trained, specializing in men’s haircuts, Jenessa is very passionate about what she does and her 18 plus years in the business are apparent in her approach. She is a perfectionist in the best way. Jenessa believes that individuality and attention to detail are the keys to customizing styles for each of her clients. Whether you are coming in with a major change in mind or just want to enhance your current style, you should feel at ease knowing you are in her most capable hands. She takes the time to listen to her clients and to show them what will work best based on their hair type. She will educate you on how to recreate your look at home.
Originally from Green Bay, Wisconsin, Jenessa is a die-hard Packers fan…so feel free to bring up football while you’re in the chair. After completing her degree at Aveda, she moved to New York with a different path in mind. While finishing up her BA at NYU, she started working at a barbershop focusing solely on cutting. Though a barbershop wasn’t her speed, the art of cutting was. Jenessa found instant gratification whenever she picked up her scissors; creating her version of a masterpiece each time she cut. She found a men’s salon that catered to her passion honing her scissor-over-comb skills. Jenessa cultivated her own clientele and began training new stylists. After 7 years in New York, Jenessa found her niche with men’s short hair and was ready to take the next step to go out on her own. That’s how Groom House came to fruition.
Roanni Castro joined The Groom House with over 20 years of prior experience in the hair grooming industry. Her work history includes training with Jacques Dessange and Jean Louis David. And with lessons from these masters, she got her skills in French Cutting Technique.
Roanni says she developed her passion for men’s grooming while she was employed at John Allan’s salon for seven years. Now that she is with Groom House, her passion has escalated to stupendous heights, and she is implementing her artistic vision on clients. She added an extraordinary set of barbering skills that Groom House had needed for a long time.
Evelin is our resident barber and short-hair specialist! She is NYC born and made — Chicana! Ever since she can remember she’s been coloring her hair every color under the sun and buzzing it to create different styles. She is fascinated by the fact that your entire persona can change simply by switching up your look and having the ability to express yourself creatively through one’s hair! After graduating from the high school of Art and Design she embarked on the barber course at the A.B.I. School of barbering and Cosmetology of Tribeca. She has been transforming clients and helping them embrace their individuality for over 7 years now! Her best advice is to trust the process! She is a true artist and enjoys bringing that artistic touch to every client experience. Outside of the salon you can find Evelin riding her Fixie on the streets of NYC or playing Xbox. She is vegan friendly so if you have any great restaurant or recipe recommendations — send them her way!
Meet Liliana Gankevych, the holistic esthetician and skincare expert who is dedicated to helping men look and feel their best. With years of experience in the industry, Liliana understands that men have unique skincare needs and concerns, and she is committed to providing tailored treatments that address these issues. Liliana creates a welcoming and relaxed environment where men can feel comfortable and confident in their skincare journey. Her holistic approach takes into account the mind, body, and spirit, resulting in not only a rejuvenated and refreshed appearance, but also a sense of inner balance and wellbeing. Whether you’re looking to unwind after a long day, address specific skincare concerns, or simply want to take better care of yourself, Liliana is here to help you achieve your goals. Come in and experience the ultimate in men’s grooming and self-care.